About Us
ABOUT US
Company Profile
Naughty Rabbit Food Industry Co., Ltd. was founded on April 1, 2009 in Jinjiang City, Fujian Province, the brand capital of China. After years of steady development, it has now become a food company integrating R & D, production and sales. The company is building a modern production base in Luohe, Henan Province, which will be officially put into operation at the end of 2023 to better meet the needs of the national market.
The company operates two major brands: "Naughty Rabbit" jelly beverage series and "Pet Me" high-end pudding dessert series. Relying on strong R & D strength and brand operation ability, the two brands have maintained rapid development and become a new force in the jelly pudding industry.
Adhering to the development concept of "innovation, stubborn growth", the company continues to innovate in the jelly pudding industry and is committed to providing consumers with healthy and delicious snack foods.
Naughty Rabbit has always attached importance to the construction of corporate culture, and has established a professional, efficient, innovative, learning, and cohesive team. Naughty Rabbit is not only a leader in the jelly pudding industry, but also a provider of a happy lifestyle. The company actively research and development, the jelly taste has the ultimate pursuit, the production of "crisp, tough, Q" and other different strength jelly pudding products, to meet the different taste preferences of the crowd, the high-quality products dedicated to the vast number of consumers, to bring consumers new enjoyment and taste, is the persistent pursuit of naughty rabbits.
Looking forward to tomorrow, the naughty rabbit people are full of ambition and make persistent efforts to create a first-class food enterprise with a spirit of hard work, enterprising, honest and pragmatic!
Company Culture
Naughty Rabbit-Attitude
We put food safety first.
We advocate for health
We only for high quality
Even we make the jelly nutritious
Just to make a lovely jelly
Recognize with your smile
Comfort the stumbling along the way
Only because
We have the attitude
Jinjiang, Hangzhou modern production base
Updated production process
Food safety is more important than Taishan
Selected Ingredients and Formulations
Strict quality control
technological innovation
Solidification process of pure natural seaweed
Start with raw materials
The company takes the "Food Safety Management HACCP Manual" as the program and action guidelines of the food safety and hygiene management system, and trains all employees to learn the principles of "Jelly HACCP Plan" and "Beverage HACCP Plan", which is based on the actual process flow and process requirements of jelly and beverage products, and the HACCP plan is determined by hazard analysis, and the critical control points and critical limits are determined.
The HACCP team is responsible for routine maintenance, formulating corrective actions and implementing verification and revisions for improvements, training relevant personnel of the HACCP plan, and supervising the implementation of the HACCP plan.
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