Residents' diet leisure, Buddhist health to drive leisure food health

Xu Yue, a reporter from Jinyang Network News, reported: Recently, Taste King Group announced the sales results of its subsidiary betel nut and the world betel nut, with a cumulative sales volume of more than 0.4 billion packs in the four years since its listing. Such a high-flying performance also appeared in the three squirrels, herbal flavor, good products shop and other leisure food enterprises, leisure food this sub-sector has become the food and beverage sector in the fastest growing sub-sector. The agency predicts that as the proportion of snack foods in people's diet structure increases year by year, its proportion in the total output value of the food industry will rise from the current 10% to more than 20%, and the market potential is still great.

The leisure food market is expected to exceed 500 billion yuan this year.

With the leisure of residents' diet, leisure food is becoming the fourth meal in addition to three meals a day while meeting the needs of entertainment and leisure. According to the Research Report on Market Prospect and Investment Opportunities of China's Snack Food Industry from 2018 to 2023 released by China Business Industry Research Institute

The growing sales of snack foods in China have contributed to the rapid expansion of the snack food market. According to statistics, the scale of China's snack food market has increased from 320.5 billion yuan in 2011 to 452 billion yuan in 2016, with an average annual compound growth rate of 7%. The market size is expected to exceed 500 billion yuan in 2018.

This market size is reflected in the performance of leisure food enterprises, which is a variety of high-speed development. Take Hestianxia betel nut, a subsidiary of Taste King Group, as an example. Since its launch in 2014, it has become the first sales volume of betel nut food in Hunan in only two years. By 2018, the cumulative sales volume in Hunan, Guangdong, Hubei and other provinces will exceed 0.4 billion packages. The 30 yuan product listed at the end of 2017 has a market share of 95% in less than a year.

The analysis report on the sales of leisure snacks from Ali's platform also shows that from January to July this year, the sales of leisure snacks e-commerce company Ali's entire network increased by 21% in 31.7 billion yuan. In July alone, the sales of three squirrels reached 0.4 billion yuan, and the sales of herb flavor and good products shops also reached 0.2 billion yuan.

The data released at the China Snack Food Industry Development Conference also showed that the compound growth rate of the national snack food industry sales in the past 10 years has been more than 15%, and more than 20% in the past 3 years, which is much higher than the average growth rate of the food industry of 6.5; at present, leisure Food accounts for about 10% of the food industry, and is expected to reach more than 2.5 trillion yuan by 2020, accounting for more than 20% of the total output value of the food industry. The proportion of leisure food in people's diet structure is increasing year by year, and the development potential and space are huge.

As for the betel nut industry alone, according to Chen Yi, president of Taste King Group, "at present, there are more than hundreds of thousands of employees, and the high-end betel nut market will usher in rapid development in the next few years, with a scale of 100 billion just around the corner."

Buddhist Health Preservation Drives Healthy Leisure Food

With the rapid development of leisure food industry, leisure food market competition is becoming increasingly fierce. In particular, the improvement of residents' consumption level has promoted the leisure food market to gradually upgrade to younger, high-end and healthy.

According to data from Ali, the sales of snack foods have been shifting from Taobao platform to Tmall platform in the past two years. In terms of average price, the average sales price of Tmall is about 1.7 times the average price of Taobao.

In addition, driven by the upgrading of consumption, healthy snacks have also become a major trend.

In the nut fried goods market, the trend of zero addition driven by Buddhist health preservation is becoming more and more simple. The ingredient list of good products shops is becoming more and more simple. The daily nut, the core product of herbal flavor, is also the main health card.

In the betel nut market, the industry to achieve further development must eliminate the outside world for betel nut carcinogenic doubts. According to Kuang Fengjiao, vice president of Taste King Group, "In order to abandon the original way of making betel nuts for decades, Taste King Group took the lead in technological innovation and upgrading. The industry's first smoke-free technology and green fruit refining technology not only imitates the strength of smoking, but also avoids the health hazards brought by the smoking process by matching the brine with exclusive formula, it has led to a smoke-free revolution in the betel nut industry."

In this regard, Dr. Ruan Xiaodong of the Chinese Academy of Sciences said that people are paying more and more attention to the concept of healthy life, and snack foods should gradually become an integral part of people's healthy and balanced diet. Fresh, low-calorie, low-fat, and low-sugar healthy foods will be the development of new snack foods. And the mainstream of market expansion.